Street Address
City, State, Zip
Phone Number
Creative Leadership at Scale
Your Custom Text Here
Your Custom Text Here
Working for Winery Exchange, I helped build out the brand collateral and digital presence for their private-label lines. I worked with both imagery and copy to build microsites for each brand.
Some of the brands were going through a brand refresh, or they were launching new products. When this happened, I got to write the bottle copy. This was some of the most fun and challenging copy I’ve done, and I’m proud to say that some of the bottles with my copy are still on the shelf at Whole Foods!
Work:
*5 in-store endcaps revised and updated. Product copy appears in all English-speaking Sephora Store
*2 store-specific displays with product copy
*draft material for 2 blog posts
Product and display copy for all Sephora stores.
Work:
*Landing Page Copy
*Emails with A/B tests
*Multi-format Banner Ads
*Product Name Generation
*Catalog Copy
*Packaging Copy
Email with A/B tests, landing page
I have a longstanding relationship with OranjeFilm, based in Quebec, Canada.
As their go-to English copy writer, I've been able to work on a wide-array of projects including blog posts, video narrations, creative concept development, video visual cues, landing page copy, and social media strategy.
In the last year alone, we have doubled their English-language productions. I love working with these guys because of their energy and commitment to artistry and excellence.
An email advertising a new service and partnership with Bell Aliant. This email went to more than 40,000 people.
