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Working with Chronos Interactive in Denver, Colorado was one of my favorite freelance projects. We created an app to encourage millenial voter registration.
Working with user flows established by their design and engineering team, we created challenges and gave them names, weaving in the needed civic education in an empowering way.
Work:
*5 in-store endcaps revised and updated. Product copy appears in all English-speaking Sephora Store
*2 store-specific displays with product copy
*draft material for 2 blog posts
Product and display copy for all Sephora stores.
Work:
*Landing Page Copy
*Emails with A/B tests
*Multi-format Banner Ads
*Product Name Generation
*Catalog Copy
*Packaging Copy
Email with A/B tests, landing page
I have a longstanding relationship with OranjeFilm, based in Quebec, Canada.
As their go-to English copy writer, I've been able to work on a wide-array of projects including blog posts, video narrations, creative concept development, video visual cues, landing page copy, and social media strategy.
In the last year alone, we have doubled their English-language productions. I love working with these guys because of their energy and commitment to artistry and excellence.
An email advertising a new service and partnership with Bell Aliant. This email went to more than 40,000 people.
Partnering with Oranje, I've written corporate video narrations and commercials for the homeowner market. These video shorts are used for company websites, trade shows, and on social media.
Often the videos were part of a brand overhaul. For these, I collaborated with company executives and marketing agents to showcase both the changes and traditions in the brand.
Click through the gallery to view the videos.
An ad spot introducing a smart phone app that prompts the chemical maintenance for a home Jacuzzi.
This video was part of a brand overhaul as the company changed hands between father and son. The intention was to atrract new customers and assure loyal ones that Dimensions would stay the same high-character company.
This video introduces a new product with a breakthrough flooring finish. It was used by sales reps, featured in distributor stores, and viewed online with a landing page and on social media.
Partnering with Oranje, I've written narrations that explain machinery and systems for a heavy industry market. I had to get to know technical jargon quickly and work within highly specialized industry contexts.
The videos were posted on corporate websites, carried by sales representatives, and used in trade shows.
An example of B2B industrial narrations I've written for projects with Oranje
This video was translated into 5 languages. The challenge was to create copy and animations that explained the benefits of hardwood flooring to the international community of architects. It's the third in a series of four QWEB videos.
I have contributed material to academic, non-profit and small business websites.
I have re-written and re-structured websites using multiple development platforms, including Wordpress, Wix, Squarespace, Churchplant Media and proprietary platforms.
I am available for site content including SEO-friendly landing pages, bios, and for help on the best way to structure and deliver content for a non-profit or small business.
When I worked here, I not only wrote print material for them, but I maintained up-to-date content on the Admissions page of the website.
KEY EXPERIENCE:
I developed a CRM input module and built online forms that are still working today as their online application mechanism.
I wrote SQL retrieval reports for the database, and then created electronic content for distribution on the target lists from the CRM database.
While working as the communications director, I provided content for the website, print materials, and a 50-page membership manual. I designed curriculum, wrote press releases, and maintained the social media presence.
KEY PROJECT: design and construction of The City, an internal communications network for the organization. I built the site structure, helped name the categories, and wrote much of the customization copy. I also directed the roll-out and launch, integrating the information and participation of more than 150 people.
I have built online fundraising websites for non-profits, writing and organizing content, as well as creating tutorials for the participants.
See an example, HERE>
Working with the president and web-designer, I developed the existing content while tightening it, clarifying it, and organizing it more effectively.
I have been blogging personally and professionally for 8 years. I create SEO optimized posts and quality, original long-form content.
I also blog on behalf of busy executives--people with great ideas, but no time to put them into words and craft a post. Content comes from both conversation and my own research.
Though it isn't my byline, I love the chance it gives me to work with a variety of interesting people across a wide array of industries.
Focus: Real Estate Development
View the post, HERE>.
At the forefront of his industry, Julien Savoie is a flurry of insights and ideas--he needs to get them out there! This is one of my favorite blogging relationships because I get to blog in a voice that's young, distinct, and a little irreverent.
See a sample post of ours, HERE>.
I keep a blog connected to my chaplaincy work and mentorship of young women. It's taken various forms, but it's been one of my favorite places to write and think for 7 years.
View the blog, HERE>
I am the daughter of a talented event designer, and I inherited her love for bringing people together and doing it beautifully. In each of my jobs, I've been a magnet for the event design and coordination opportunities at the organization.
I've put together cancer fundraiser walks, banquets, balls, receptions, parties, weddings, and conferences, with budgets ranging from $300 to $30,000.
Experience includes:
*Day-of Event coordination
*Event communications
*Event Styling
*Floral work
*Event photography
I have been a mentor and chaplain to young people, students aged 13-23, for ten years.
*I have coached more than 100 students in competitive politics and civics through YMCA Youth in Government and mock trial.
*I have volunteered with Young Life, at the high school, college, and middle school level.
*I have been a chaplain to student athletes at Dominican University of California for 5 years
*I have taken more than 100 students on 4 different trips to London, Paris, and Rome